PODCAST – Creating a Systematic School Marketing Plan


What sort of marketing plan does your school have – if you have one at all? The podcast below is from Brendan Schneider, where he interviews school marketing expert, Randy Vaughn. It has lots of great information and resources – definitely worth a listen.


Here’s what’s covered in the podcast:

  • Why a school should think about having a systematic marketing plan
  • Is your current marketing planning characterized as CHAOTIC (led by trendy fads), COPYCAT (doing whatever our competition is doing) or CHRONIC CONFUSION (doing what we have done because we’ve always done it that way)?  Randy shares how he defines a marketing plan
  • Do you really have a marketing plan or simply a document that shares your enrollment goals? What Randy, and I, think a real marketing plan actually should be
  • The key components of an effective marketing plan
  • The surprising fact that school marketing is not about your school. We share who your marketing should be about
  • Enrollment numbers drive the budget of a school (and so much more). In admissions, we fixate on enrollment. Randy suggests schools should have a broader understanding of marketing beyond just enrollment
  • The number #1 audience your school marketing plan should include and probably doesn’t
  • What are the most important types of content to produce and where should you publish the content to get the most bang for your buck
  • What social networks should a school be on to help their marketing efforts
  • How should a school implement a systematic, year-around, marketing plan that gets results
  • Should you simply consider online marketing efforts or should you also think about off-line efforts
  • What is the ideal time frame for your school marketing plan
  • What personnel should be involved in your school marketing planning
  • What your physical school marketing plan should look like


Read more: http://www.schneiderb.com/creating-a-systematic-school-marketing-plan-with-randy-vaughn/#ixzz36NumhlVD

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Is experience overrated in a knowledge age?

An interesting view on the education industry and how it should be taking best practices from the business world to attract and retain talented staff. …


In my experience, the education sector can only benefit from the innovations and ideas from other sectors and industries.  I think we should be examining the underlying philosophies, principles and practices that make an organisation successful in a knowledge age and how schools can learn from or even adopt similar practices.  Yet there is still a reticence to do anything that has been cultivated from without the education sector.

Everything is evolving in a connected world and it seems the game-changers are companies like Amazon and Google including how they employ and retain creative staff.  It seems that potential is more valuable than experience in the 21st century according to article in the latest Harvard Business Review.

The article’s author, Claudio Fernandez-Araoz says believes we are moving into a new era of talent spotting, in which ‘potential’ is the ‘most important predictor of success at all levels.’  Fernandez-Araoz says that the…

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School Places looks to disrupt private education

Having just received a $2 million investment, School Places, an online marketplace connecting vacancies in private schools with potential families, is looking to expand it’s footprint into the NSW market. The company has started strongly in Victoria, with numerous partner schools on board, who provide a discount on school fees, ranging from 10-30% for last minute placements that become available. It’s a win win for parents, who can register for alerts to be notified when places become available, and for schools who can fill all potential placements.

You can read the full article at Start Up Smart : Innovation – School Places looks to disrupt private education with a $2 million investment.

Students want learning “on demand”

An interesting article from The Wall Street Journey which looks at a recent study of over 20,000 university students across the globe. The study shows that students want more flexibility in how they learn, and more time to complete their skills over time. Are Universities ready to change to meet  student’s needs, or will the appetite for Massive Open Online Courses (MOOCs) increase as they cater for an “on demand” style of learning?




Read the full article here:

The End of College As We Know It And Students Feel Fine – At Work – WSJ.