23 January 2014
Whilst having your kids knock door to door in your local neighbourhood selling anything from doughnuts to cookies may have been a successful fundraiser in the past – social media is changing the future of school fundraising.
Coordinating school fundraising via social media channels, will allow you to reach far more people in a given time frame, and can significantly increase your fundraising revenue targets.
There are various ways to approach fundraising via social media, so it’s important to pick the right channels for the right cause.
The article below is from the US, where cookie dough company Otis Spunkmeyer is helping guide schools on best practice use of social media to gain optimal results. I’d love to hear from any Australian companies out there doing anything similar.