6 March 2014
Schools will generally use email as the primary communications channel with parents to ensure all important messages are delivered – however, don’t forget that your emails may also end up in the spam or junk folder and never reach the intended recipients. Be sure to duplicate some of your important email content onto your Facebook page, so that it’s available in multiple places.
As email needs to be short and sharp, perhaps you could consider putting links in your email which direct parents to a Facebook page that expands on your content (maybe show a video, photo gallery, take a poll, etc). You can also ensure your important school events are highlighted on Facebook via the Events app, and ensure that your biggest school events / fundraisers have their very own Facebook page so you can promote extensively to your wider local community.
The great thing about using both mediums together is that you can widen the exposure of your school to the friends and family of parents and provide a really positive brand message for your school. Facebook allows you to bring your school to life (something a little more difficult to achieve in and HTML email or PDF document). Imagine the principal’s message of the week being delivered via a short video on Facebook (shot on an iphone), rather than the usual few paragraphs of text – how refreshing!
Remember though, email is still a key communications driver for schools, so don’t just rely on Facebook to deliver your weekly school news, as Facebook’s algorithms (that’s a whole other article in itself!), may mean that you don’t show up in the news feed of your intended audience.
Here’s the full article below from Social Media Examiner.