Podcast – Branding your school


Branding your school

The podcast below is courtesy of Brendan Schneider, a social media expert within the education industry in the USA.

This episode delves into the importance of branding for your school, how to develop a brand strategy and process to deliver your message to existing and prospective families.

 

 

In this episode, here’s what we’ll cover:

  • What is branding?
  • What are the two parts that make up a school’s brand?
  • How branding is “uncovered” in a school?
  • What a brand isn’t
  • What is the difference between a school’s brand and a school’s mission?
  • Can a school determine a brand internally or do they need external help?
  • How can a school begin with the brand process?
  • What should a school do after the brand is delivered?
  • How often the brand at your school changes?
  • What actually makes up a brand at a school?
  • How should schools use their graphic identity on their social media channels?
  • How a brand will make a school’s marketing job easier.
  • How you can use a hashtag at your school
I hope you enjoy the session and find it useful!
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