PODCAST – Creating a Systematic School Marketing Plan


What sort of marketing plan does your school have – if you have one at all? The podcast below is from Brendan Schneider, where he interviews school marketing expert, Randy Vaughn. It has lots of great information and resources – definitely worth a listen.


Here’s what’s covered in the podcast:

  • Why a school should think about having a systematic marketing plan
  • Is your current marketing planning characterized as CHAOTIC (led by trendy fads), COPYCAT (doing whatever our competition is doing) or CHRONIC CONFUSION (doing what we have done because we’ve always done it that way)?  Randy shares how he defines a marketing plan
  • Do you really have a marketing plan or simply a document that shares your enrollment goals? What Randy, and I, think a real marketing plan actually should be
  • The key components of an effective marketing plan
  • The surprising fact that school marketing is not about your school. We share who your marketing should be about
  • Enrollment numbers drive the budget of a school (and so much more). In admissions, we fixate on enrollment. Randy suggests schools should have a broader understanding of marketing beyond just enrollment
  • The number #1 audience your school marketing plan should include and probably doesn’t
  • What are the most important types of content to produce and where should you publish the content to get the most bang for your buck
  • What social networks should a school be on to help their marketing efforts
  • How should a school implement a systematic, year-around, marketing plan that gets results
  • Should you simply consider online marketing efforts or should you also think about off-line efforts
  • What is the ideal time frame for your school marketing plan
  • What personnel should be involved in your school marketing planning
  • What your physical school marketing plan should look like


Read more: http://www.schneiderb.com/creating-a-systematic-school-marketing-plan-with-randy-vaughn/#ixzz36NumhlVD

Under Creative Commons License: Attribution Non-Commercial Share Alike


What is the purpose of K-12 schooling?

The answer to this question may be very different for students, parents, teachers, schools, and governments. Is it to learn life skills, to make social connections, or to prepare children for college / university? Everyone has their own opinion on the relevance of learning – which is why it’s so hard for educators to meet everyone’s expectations and needs.


The article below from Connected Principals sheds some interesting thoughts and resources on this topic …

Making Learning Relevant | Connected Principals.

Curiosity Driven Learning: Aya Sakaguchi at TEDxBeaconStreet

“What are students curious about? Students are naturally curious about their everyday surroundings and yet their classrooms are often limited by four walls. We now have the potential to integrate interactive real-world components to all forms of learning – the trick is to leverage students’ use of mobile technology and turn the world into their classroom. We can build learning environments that lets students explore and be curious about the world around them.”


How is your school or classroom integrating mobile technology to engage kids?

The Do’s and Don’ts of Flipped Classrooms

26 May 2014

“What’s the best use of your face-to-face class time?”

That question came from Jon Bergmann, the flipped-classroom pioneer. Bergmann argues that time is best spent not lecturing students but walking them through concepts that they absorb outside of class.

The concept of the flipped classroom, swapping homework with lecturing time, isn’t new. Teachers have been experimenting with alternative learning models for years. Recently, EdTechTeacher hosted a webinar on what does and doesn’t work in flipped classrooms.

Read the full article via The Do’s and Don’ts of Flipped Classrooms | EdTech Magazine.

You can watch the full Google Hangout session here;



Podcast – Branding your school

Branding your school

The podcast below is courtesy of Brendan Schneider, a social media expert within the education industry in the USA.

This episode delves into the importance of branding for your school, how to develop a brand strategy and process to deliver your message to existing and prospective families.



In this episode, here’s what we’ll cover:

  • What is branding?
  • What are the two parts that make up a school’s brand?
  • How branding is “uncovered” in a school?
  • What a brand isn’t
  • What is the difference between a school’s brand and a school’s mission?
  • Can a school determine a brand internally or do they need external help?
  • How can a school begin with the brand process?
  • What should a school do after the brand is delivered?
  • How often the brand at your school changes?
  • What actually makes up a brand at a school?
  • How should schools use their graphic identity on their social media channels?
  • How a brand will make a school’s marketing job easier.
  • How you can use a hashtag at your school
I hope you enjoy the session and find it useful!

The Right and Wrong Times to Post Social Media Content

14 May 2014

The article below from Social Media Today looks at optimal times of the day and week to post to social media. As a school, have you given thought to when your school community may be the most receptive? Have you tried testing the times of the day you send out email newsletters and tracked open & click rates? You may be surprised at when your content is being read by busy families on the go. Read more below for some further tips …

The Right and Wrong Times to Post Social Media Content | Social Media Today.

When students apply the criteria for quality

7 May 2014

The article below from SmartBlogs caught my attention, in drawing out some interesting comments on creating social learning environments. Encouraging students to collaborate on a task is great, but teaching them to recognise and apply their own criteria – to help their peers create better quality output is where we should be focusing.


“We learn through observation, modeling and making decisions about quality, not solely through reinforcements, such as grades.”

Some interesting food for thought – and we’d love to hear of any examples or tasks you’ve set in the classroom  that follow this social learning path.

Here’s an excerpt from the article, and you can continue reading below:

We all agree that creating social learning environments where students learn from one another is beneficial. Creative teachers plan for this, advocates of problem-based Learning — PBL — take advantage of this and new models in games-based learning — GBL — are building this into the learning process. And, we can all agree that technology can help facilitate these environments — students will peer edit each others’ literary analysis so that they can learn from observing the changes suggested as they compare solutions. With or without technology, these environments stretch the learning relationships from “one-to-one” (teacher-to-student) to “one-to-many.” By expanding the number of potential “teachers” in the learning process, these environments strengthen the main component of social learning — that we learn through observation, modeling and making decisions about quality, not solely through reinforcements, such as grades.

Full article here – Who do our students consider the audience? SmartBlogs.

Mission and vision – which direction are you rowing?

Does your school have a clear vision and mission that guides students and teachers in the same direction? This article below from Connected Principals highlights the differences between vision and mission for your school, and why each are both very important to ensure everyone in your school community is working towards the same goals